Systematic experimentation of intuitions (Dan Ariely)

We have many intuitions in our life and the point is that many of these intuitions are wrong.

Dan Ariely

One of the first questions that came to mind when I started to understand the breadth and depth of human bias was: How do I avoid all this crap?

Whilst on a bit of a binge of Dan Ariely talks, I stumbled upon this gem from Mar 2009. In the context of a talk about cheating, Ariely finishes with the lesson about the necessity for ‘systematic experimentation (questioning) of our intuitions’.

We have many intuitions in our life and the point is that many of these intuitions are wrong.

The question is: Are we going to test those intuitions?

We can think about how we are going to test these intuitions in our private life, in our business life, and most particularly when it comes to policy [] taxation, healthcare and so on.

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We have very strong intuitions about all kinds of things

– our own ability
– how the economy works
– how we should pay school teachers

But unless we start testing those intuitions, we’re not going to do better.

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How everything would’ve been better if we would just start doing more systematic experimentation of our intuitions”

Dan Ariely

The first thing I that came to mind at this point was the quote linked below from Jeff Bezos … and the wisdom of NZ film maker Geoff Murphy …

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Published by Maru Ririnui

http://www.linkedin.com/in/maruririnui

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